Serving as a Graphic and UI Designer can sometimes seem like running an obstacle course. It requires the ability to start, stop, and use your skills on the fly. You may not have a play drawn up at a moment’s notice, but you have a clear view of the end zone.
Stuart Letizia has spent most of his career walking the line between design and user research, which serves him well in primary roles for our two most prominent partners. His fluency in both disciplines enables him to solve problems and create solutions that would otherwise require a small team.
As a Graphic and UI Designer, he creates products that deliver clients’ needs effectively while considering user standards and accessibility. He is involved in app, email, website design, and other marketing initiatives.
Research and Design for Websites and Apps
“Every day at LMS is interesting, and time flies by,” Stuart attests. “We’re here to do some great work, and the effort made to do things the right way is contagious. For my part, there’s a wonderful busy rhythm to my job, with a good measure of variety throughout the week. I love regularly switching gears from designing mockups, to coding emails, to documenting special projects.”
Communication is essential to the role, determining what clients and teammates need. It requires a lot of meetings and steady organizational skills.
Stuart plays a vital role in designing and developing the new LMS website and the re-design and development of the xOpsTools, which is the heart of operations for client partner Carnival Corporation and Princess MedallionClass® cruises.
Designing and Building Emails
He is also involved with the email marketing campaign of LMS partner Hologic, Inc., a global brand focused on women’s health and early detection and treatment of breast cancer.
“I have built out over 40 marketing emails for Hologic over the last year. These drafts begin in the design phase, where I draft each mockup according to the client’s specifications. Then I take the draft into the development phase and build it in HTML. Substantive testing is performed on each email before publication to ensure responsive behavior in a wide spectrum of devices.”
LMS has contributed to a vast increase in Hologic email subscribers, increasing awareness of their products for medical facilities and directions on where to find treatment for patients.
Away from Work
Away from work, Stuart is found exploring other worlds as an avid Star Wars fan. Digital illustration is a passion that ties in with his love of stories. He also creates his own board games and is an expert in all things LEGO. He is a self-described “outgoing introvert” and spends considerable time in Orlando’s theme parks for inspiration.
“My wife and I moved from Maine down to Florida last year. We love walking around, spotting wildlife, enjoying the warm weather at botanical gardens and waterways, finding tasty food, and getting energized at theme parks and local attractions.”