02/14/23
Marketing Face-To-Face With Our Client Partners
Working in Partner Services, marketing face-to-face with our client partners on their campaigns takes up much of Tori's ...
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12/14/22
Channeling the Company Voice: The Content Writer
Almost everything LMS and GEM produce involves content. It may be a word or two, but someone has to come up with it, and that’s where Bob comes ...
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08/15/22
Getting to Know Your Customers Better Means Knowing What Makes Them Different
Getting to know your customers better means knowing what makes them different. Effective CRM strategy requires segmentation to create distinct groups from a pool with similar ...
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07/15/22
Hologic’s “Hey U!” Educates Women About Fibroid Awareness Month
July is Fibroid Awareness Month, and LMS partner Hologic, Inc. is focused on education with its Hey U! ...
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04/30/22
Mental Health is Still an Elephant in the Room
Mental Health Awareness Month is here. Though a rising tide of advocates presses for inclusion in the health care system, mental health is still an elephant in the ...
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04/22/22
What Is the Right Keyword?
A keyword or keyphrase is used in a search engine to indicate what content is on your website. If your potential reader is “speaking the same language” as you when they search, your keywords will ...
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03/25/22
A Domaine Name Says A Lot
A domain name says a lot, and it gives driving directions to your site on the World Wide Web, now 33 years old. If it calls out the name of your industry, you’re in luck. If someone else wants your ...
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02/25/22
Best Practices to Make Your Email Broadcast a Hit
Email broadcasts have evolved as the gentler version of what used to be email blasts. Today it involves sophistication. Legitimate businesses know it is a wasted effort to send an email where it ...
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02/15/22
CRM: How Well Do You Know Your Customer?
Customer Relationship Management (CRM) is a custom software solution built to create better relationships between businesses, partners, and end-users. It builds trust, loyalty and drives ...
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12/21/21
Corporate Gift Giving: The Next Generation
Spending the extra effort to create an event that the team wants to attend can turn mandated fun into a can’t miss event. A great event can make long strides in improving workplace culture. It’s ...
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11/06/21
Movember is Time to Change the Face of Men’s Health
Movember® began in Australia with Travis Garone and Luke Slattery, inspired by fundraising for women’s breast cancer. They reasoned that mustaches were out of style, and to grow one would ...
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10/01/20
How CRM Solutions Impact Breast Cancer Screenings
Breast Cancer Awareness Month is the perfect time to get the message out to schedule your mammogram, and our CRM solutions help Hologic reach as many of its clients as possible with targeted ...
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