Tag: Marketing

12/14/22

Channeling the Company Voice: The Content Writer

Almost everything LMS and GEM produce involves content. It may be a word or two, but someone has to come up with it, and that’s where Bob comes ...

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getting to know your customers

08/15/22

Getting to Know Your Customers Better Means Knowing What Makes Them Different

Getting to know your customers better means knowing what makes them different. Effective CRM strategy requires segmentation to create distinct groups from a pool with similar ...

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The Art of Listening to Manage Customer Relations

07/29/22

CRM: The Art of Listening to Manage Customer Relations

LMS utilizes CRM and data science in a customized methodology, but communication, relationships, and trust form the foundation of its ...

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Fibroid Awareness

07/15/22

Hologic’s “Hey U!” Educates Women About Fibroid Awareness Month

July is Fibroid Awareness Month, and LMS partner Hologic, Inc. is focused on education with its Hey U! ...

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04/30/22

Mental Health is Still an Elephant in the Room

Mental Health Awareness Month is here. Though a rising tide of advocates presses for inclusion in the health care system, mental health is still an elephant in the ...

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04/22/22

What Is the Right Keyword?

A keyword or keyphrase is used in a search engine to indicate what content is on your website. If your potential reader is “speaking the same language” as you when they search, your keywords will ...

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03/25/22

A Domaine Name Says A Lot

A domain name says a lot, and it gives driving directions to your site on the World Wide Web, now 33 years old. If it calls out the name of your industry, you’re in luck. If someone else wants your ...

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Women’s History Month

03/03/22

Women’s History Month: Remembering Those Who Don’t Ask for Anything in Return

In the United States and other nations, the month of March celebrates women’s contributions to the world with events both live and virtual. Canada celebrates Women’s History Month in August. ...

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promote holiday packages through email campaigns

02/25/22

Best Practices to Make Your Email Broadcast a Hit

Email broadcasts have evolved as the gentler version of what used to be email blasts. Today it involves sophistication. Legitimate businesses know it is a wasted effort to send an email where it ...

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Hologic Needed a Better Way to Market

02/15/22

CRM: How Well Do You Know Your Customer?

Customer Relationship Management (CRM) is a custom software solution built to create better relationships between businesses, partners, and end-users. It builds trust, loyalty and drives ...

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Corporate Gift Giving Cover

12/21/21

Corporate Gift Giving: The Next Generation

Spending the extra effort to create an event that the team wants to attend can turn mandated fun into a can’t miss event. A great event can make long strides in improving workplace culture. It’s ...

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Movember Man Mountain

11/06/21

Movember is Time to Change the Face of Men’s Health

Movember® began in Australia with Travis Garone and Luke Slattery, inspired by fundraising for women’s breast cancer. They reasoned that mustaches were out of style, and to grow one would ...

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