Category: Research Papers

Hologic Needed a Better Way to Market

09/27/22

Hologic Needed a Better Way to Market Its Products

Hologic, Inc. needed a better way to market its products to potential clients. It also required a wholesale change in how it engaged its users in sharing vital ...

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01/01/19

Why We Need Data Science in the Guest Experience

Data science is blowing up old models of doing business as visionary organizations put the pieces back together in innovative ways. Whether large or small, companies can face Big Data problems ...

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Consulting Delivered Hyper-Personalized Guest Experiences

06/01/18

Consulting Delivered Hyper-Personalized Guest Experiences

One of the world’s largest cruise brands wanted to create and deliver an innovative, hyper-personalized, and immersive guest experience to become the best-in-class vacation provider and improve ...

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Optimizing a Multi-channel Campaign

05/07/18

Optimizing a Multi-Channel Campaign

California Earthquake Association (CEA), a not-for-profit organization that connects earthquake insurance providers with consumers, wanted to create and implement an innovative, highly- personalized ...

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promote holiday packages through email campaigns

04/01/18

Promote Holiday Packages Through Email Campaigns with The Blue Man Group

Blue Man Productions is a global entertainment company best known for the award-winning Blue Man Group show with their universal appeal for all age groups and cultural ...

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