Feature Story

Stay Ahead of Changing Food and Beverage Tastes

Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.

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Building the Best Experience Operations Teams

Successful companies are taking customer experience (CX) management to the next level by building an Experience Operations model in their corporate structures. The goal: Transforming the customer experience into something magical.

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“We’ll Always Have Paris”

The hospitality industry can learn a lot from classic movies. Case in point, Rick’s famous quote from Casablanca — “We’ll always have Paris,” a testament to the power of memory to enrich experiences.

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Are You Using the Wrong Map?

Mapping out the customer journey is a basic building block for marketing strategies. But what happens if your company is using the wrong map to navigate the marketplace? Although it’s easy to visualize the customer journey as a simple and linear progression from learning about your product or service to finalizing a transaction, the reality can be rather more complicated.

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LMS Launches New Subsidiary Brand Focused on the Experience Industry

LMS Inc., a leading data-driven marketing and consulting firm, has created a subsidiary brand (GEM) to drive growth and promote innovation in the experience industry.

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Are You Targeting the Right Travel Customers?

The consumer shift to online services and mobile applications for booking travel opportunities gives companies in the tourism sector the opportunity to better target potential customers.

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How to Help Cruise Guests Avoid the Wrong Kind of Excursions

In the cruise industry, the offboard guest experience matters as much as it does onboard.

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Use Machine Learning to Cut Down on CX Development Distractions

As businesses in the Experience Economy wrestle with Big Data, the use of artificial intelligence (AI) guided by human insight becomes ever more important when dealing with data anomalies.

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Can You Smell What AI is Cooking?

Burger King has been encouraging customers to have it their way since the 1970s, but innovations in artificial intelligence (AI) and machine learning are giving restaurants the ability to know what customers want without having to ask.

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How Can CX Reduce Travel Stress?

Travel is an inherently stressful experience. Depending on other people to get you to your destination on time is guaranteed to stress out even the most experienced traveler.
Fortunately, technology and data analysis offer solutions to create the best possible trip and minimize customer frustrations.

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Top 4 Methods to Give the Gift of Customer Experience this Holiday Season

The holiday season can be hectic for consumers, from hunting for the best deals to deciding on brand purchases. However, companies can provide a seamless guest experience to eliminate holiday stress and retain the hearts of customers for years to come!

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How to Manage Consumer Stress Through CX

The customer journey can be a stressful one, whatever the industry. Shopping is known for its frustrations — dealing with crowded stores, insufficient staffing, and confusing layouts. Travel can be challenging, as well, with unscheduled delays and a lack of real-time information about conditions.

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The $1 Trillion Question

Apple became the first U.S. company to hit a $1 trillion market cap in August 2018 through a laser-like focus on customer experience. Its rise to dominance over the past four decades provides a case study of how enhancing the customer journey can be the basis for success.

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The Secret Sauce: Using Data to Improve Restaurant Service

For consumers at restaurants, a quality customer experience is about more than just food arriving on time or servers who remember to refill their drinks. It’s also about enjoying the dining experience and not walking away with a foodborne illness or an allergic reaction.

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The Top 3 Reasons Why the Customer Experience Ecosystem Matters

Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” These words ring true because you can’t serve your customers without knowing what they really want.

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Improving Patient Experience Through Smart Apps

Powerful smartphone apps allow health organizations to better help their patients manage their treatment and prescription options.

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