Feature Story

Online-CX-Matters

With millions of consumers forced to stay at home because of the Covid19, coronavirus pandemic, more commercial activity than ever is shifting online. This means brands must pay more attention to the quality of their digital experience in order to succeed.

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Online-CX-Matters

With millions of consumers forced to stay at home because of the Covid19, coronavirus pandemic, more commercial activity than ever is shifting online. This means brands must pay more attention to the quality of their digital experience in order to succeed.

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The Infinite Game: How Companies Can Aspire to Continual Innovation

It’s impossible to miss: customers want innovative products and experiences more strongly than ever before. But creating a truly innovative customer experience requires a different way of thinking.

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Put the Customer in Your Org Chart

A Chief Experience Officer (CXO) should be an integral part of the modern C-suite, but so many companies still don’t have one. Having an Experience Officer on your leadership team can provide an organizational focus on delivering the kind of personalized customer experience that consumers now expect.

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What an Experience Operations Team Means for Client Success

We spoke with Melanie Romeo, Senior Project Manager on the team supporting the Ocean Medallion experience with Carnival Corporation, to discuss the role Experience Operations plays in today’s hospitality environment.

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3 Ways to Improve the Customer Experience

It’s no longer customer service that sets brands apart. It’s the customer experience. Improving sales and customer retention involves following the customer journey from beginning to end, looking for issues that cause friction for consumers. Taking the steps to improve the customer journey doesn’t just create a one-time boost in sales, but it can keep consumers coming back time and time again.

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Shaking Things Up: Disrupting Your Hospitality Brand

Nobody wants to be bored, especially not the guests of your hotel, resort, or cruise company. The hospitality industry is all about providing consistent, quality guest experiences, but modern consumers want more than that. They want to enjoy exceptional experiences.

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How Data Can Help Drive Great Restaurant Experiences

In the restaurant industry, it’s important to offer a quality customer experience to every guest, every time. The best brands are using Big Data to fine-tune their operations in order to offer customers seamless, personalized service.

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How Understanding the Customer Journey Creates Better Brands

The customer journey maps out the customer experience — from the first engagement to the final transaction and beyond — giving companies a deeper understanding of the needs of their markets. Successful businesses focus on streamlining and individualizing the customer journey, creating memorable experiences that keep customers coming back.

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7 Tips to Creating the Ultimate Customer Experience

The customer experience (CX) needs to be a top priority for businesses preparing for the new year. Customers have more power than ever at their fingertips to voice their opinions about brands online. This can paint your brand in a positive light or a negative one if your customers are unhappy.

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Carnival Continues to Innovate the Guest Experience

Truly revolutionary hospitality and tourism brands aren’t afraid to think big. The world’s largest cruise vacation company, Carnival Corporation, is dedicated to creating a future of unmatched hyper-personalized services for its guests.

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Building the Best Experience Operations Teams

Successful companies are taking customer experience (CX) management to the next level by building an Experience Operations model in their corporate structures. The goal: Transforming the customer experience into something magical.

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“We’ll Always Have Paris”

The hospitality industry can learn a lot from classic movies. Case in point, Rick’s famous quote from Casablanca — “We’ll always have Paris,” a testament to the power of memory to enrich experiences.

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Are You Using the Wrong Map?

Mapping out the customer journey is a basic building block for marketing strategies. But what happens if your company is using the wrong map to navigate the marketplace? Although it’s easy to visualize the customer journey as a simple and linear progression from learning about your product or service to finalizing a transaction, the reality can be rather more complicated.

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LMS Launches New Subsidiary Brand Focused on the Experience Industry

LMS Inc., a leading data-driven marketing and consulting firm, has created a subsidiary brand (GEM) to drive growth and promote innovation in the experience industry.

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Are You Targeting the Right Travel Customers?

The consumer shift to online services and mobile applications for booking travel opportunities gives companies in the tourism sector the opportunity to better target potential customers.

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