Feature Story

A Look into Machine Learning and How it Helps Businesses Succeed

Machine learning is an invaluable tool for businesses to find ways to serve their customers better, and identify areas where their teams can be better utilized. As we continue to look forward to the future, machine learning will play a larger role in business operations.

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A Look into Machine Learning and How it Helps Businesses Succeed

Machine learning is an invaluable tool for businesses to find ways to serve their customers better, and identify areas where their teams can be better utilized. As we continue to look forward to the future, machine learning will play a larger role in business operations.

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Use CRM Data to Understand the Customer Journey and Increase Sales

Looking to understand the journey of your customer better, and potentially increase your sales in the process? Your CRM data is a valuable asset when seeking to accomplish both.

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Infographic: Data Visualization Benefits

Our brains respond to visuals better than any other type of information. With our brains so attuned to processing visuals, how can you employ Data Visualization to enhance your ability to transfer information?

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Using Data Visualizations to Inform Experience Design

To remain competitive, companies of any industry must understand the importance of creating innovative user-centered experiences. One tool available when participating in the experience design process is through the creative use of data visualization.

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Future Guest Safety and its Influence on Purchasing Decisions

The best hotels and vacation properties have long sought to distinguish themselves from the competition by providing a better guest experience than the place next door. In a COVID-19 world, the guest experience is taking on a new meaning.

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Protect Yourself: Clean Data Means Better Decisions

No matter how detailed, information is useless if it can’t be properly processed due to bad data hygiene. When using big data, in fact, keeping it clean is just as important, if not more so, than the actual data. Why? Because data is only as useful as its quality. The problems often start with faulty data management policies, leading to business mistakes and misguided decision-making. 

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From Brick and Mortar Mailboxes to the Cloud

After the COVID-19 pandemic, the coming years seem to be full of uncertainties and new possibilities. Change is happening and the structure of businesses and long-standing institutions is in flux.

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How Brands Will Evolve Post-Pandemic

The coronavirus pandemic is rewriting the rulebook for all industries. As businesses reopen, public health and safety are a top priority, the need for quick implementation of touchless technologies and improved customer experiences are increasingly more important…

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How Big Data Can Transform Restaurant Operations

The demand for food delivery is revolutionizing the restaurant industry. By using big data analysis, restaurant brands can put the massive amounts of information gathered during online orders to work, allowing for optimization and disruption at every level.

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Shaking Things Up: Disrupting Your Hospitality Brand

Nobody wants to be bored, especially not the guests of your hotel, resort, or cruise company. The hospitality industry is all about providing consistent, quality guest experiences, but modern consumers want more than that. They want to enjoy exceptional experiences.

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2020 Vision: Using Data to Drive Decision-Making in the New Year

It’s a new year, and that means it’s time to plot a better direction for your company. Using Big Data can provide business insights that you might otherwise miss, allowing your business to adapt to changing customer and stakeholder needs faster than ever before.

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A Holiday to Remember: The (Gen) X, Y & Z of Personalized Guest Experiences

For decades, tourism companies have worked toward personalizing the experiences they offer to their guests, but with the advent of Big Data analysis and artificial intelligence (AI) tech, the playing field has shifted.

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How Data Can Help Drive Great Restaurant Experiences

In the restaurant industry, it’s important to offer a quality customer experience to every guest, every time. The best brands are using Big Data to fine-tune their operations in order to offer customers seamless, personalized service.

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Carnival Continues to Innovate the Guest Experience

Truly revolutionary hospitality and tourism brands aren’t afraid to think big. The world’s largest cruise vacation company, Carnival Corporation, is dedicated to creating a future of unmatched hyper-personalized services for its guests.

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Holiday Recommendations: Using Big Data to Keep Up with Consumer Preferences

With the holiday season approaching, consumers are looking to eat, drink, and be merry. To keep up with changing tastes during the festivities, restaurant and dining brands can cook up better insight into customer preferences through machine learning and Big Data analysis.

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