Feature Story

A Look into Machine Learning and How it Helps Businesses Succeed

Machine learning is an invaluable tool for businesses to find ways to serve their customers better, and identify areas where their teams can be better utilized. As we continue to look forward to the future, machine learning will play a larger role in business operations.

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Infographic: Data Visualization Benefits

Our brains respond to visuals better than any other type of information. With our brains so attuned to processing visuals, how can you employ Data Visualization to enhance your ability to transfer information?

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Using Data Visualizations to Inform Experience Design

To remain competitive, companies of any industry must understand the importance of creating innovative user-centered experiences. One tool available when participating in the experience design process is through the creative use of data visualization.

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Future Guest Safety and its Influence on Purchasing Decisions

The best hotels and vacation properties have long sought to distinguish themselves from the competition by providing a better guest experience than the place next door. In a COVID-19 world, the guest experience is taking on a new meaning.

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Protect Yourself: Clean Data Means Better Decisions

No matter how detailed, information is useless if it can’t be properly processed due to bad data hygiene. When using big data, in fact, keeping it clean is just as important, if not more so, than the actual data. Why? Because data is only as useful as its quality. The problems often start with faulty data management policies, leading to business mistakes and misguided decision-making. 

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