Lessons from the Road: How Big Data Can Transform Restaurant Operations
The demand for food delivery is revolutionizing the restaurant industry. By using big data analysis, restaurant brands can put the massive amounts of information gathered during online orders to work, allowing for optimization and disruption at every level.
Data is Changing the Way We Eat
To compete in today’s rapidly changing marketplace, restaurant brands need to be more flexible than ever. One way the demand for delivery is changing how restaurants provide is through “cloud kitchens” which allow a single space to serve multiple restaurant concepts with separate and distinct menus. As Katie Canales writes in Business Insider:
There are many names for these kitchens… but the idea is that restaurateurs can rent out space in them to prepare food that can be delivered through platforms like DoorDash or UberEats. They’ve become a hot trend in the food-delivery arena, allowing existing restaurants to be closer to a market without shelling out the cash needed for a brick-and-mortar location. They also allow chefs to work without having to deal with the risky business of opening a new restaurant.
In the food delivery space, big data analysis can also help brands find out what markets are underserved and what restaurants would be the best fit for those areas.
A Craving for Data
Data analysis can give restaurant brands unprecedented insight into consumer preferences. Last year, Uber Eats released its first cravings report, sharing customers’ most popular delivery requests and providing guidance to restaurants looking to optimize their food and beverage operations. Writing for Forbes, Melissa Kravitz Hoeffner says:
What you order to eat in the comfort of your home may seem private, but thanks to big data, quirky at-home cravings are being (anonymously) revealed. This June, Uber Eats unleashed its first ever “Cravings Report” to share popular delivery requests, unusual combinations and more trends tracked through the restaurant delivery app.
The report doesn’t just show what foods are most popular, it shows when they’re most likely to be ordered, too. While it doesn’t quite cover every metric, it does provide an important look at information that can allow restaurateurs to supercharge their businesses.
Big Data Can Help Restaurants Optimize for Growth and Success
Tailoring your restaurant to fit your customers isn’t a new idea, but it’s becoming easier than ever thanks to machine learning and data analysis. LMS can develop and implement data-driven strategies for your food and beverage brand, providing in-depth analysis and guidance. If you’re looking to become a force of disruption in the restaurant business, contact LMS online or call us at 800.257.5902.