Data: It’s What’s for Dinner

Hyper-personalizing Food Offerings in the Hospitality Industry

As far as the hospitality industry is concerned, there are no picky eaters. Instead, they entertain guests with a wide spectrum of tastes and dietary requirements to accommodate.

There are vegans. Vegetarians. Flexitarians. People with religious and ethically based dietary requirements. Some suffer from gluten intolerance, allergies, and other medical conditions. And then there are the practitioners of an endless variety of diets: paleo, ketogenic, carb-free, Whole30…

Meeting Guest Meal Needs

The challenge becomes how to please them all. The Restaurant Property blog emphasizes the need to meet these requirements not only for the sake of creating happy guests but to protect them and the businesses serving them:

Never has there been such a wide range of different dietary requirements, and… we need to know about them and cater to them with relative ease without making the customer feel awkward or embarrassed… Along with being a decent gesture to clients, it’s also imperative to your business that you follow dietary requirements due to legal implications, especially with allergies.

An increasing number of people are incorporating vegan and plant-based meals into their diet. Some statistics show that 45 percent of millennials will opt for vegetarian or vegan meals, even if not exclusively, which means nearly half of all younger parties will include someone who will want plant-based options.

To please guests and keep them coming back, the hospitality industry must be able to proactively adapt to dietary requirements. Digital technology can assist in anticipating the desires and dietary issues of guests, giving you the power to offer preferred options before they even ask.

Personalized Data

By collecting and analyzing data on guest habits, preferences, and purchasing decisions, businesses can offer hyper-personalized hospitality. If an individual guest always orders food without nuts or other allergens, servers can offer suggestions for nut-free dishes without being asked. The kitchen staff can also be forewarned of any other dietary issues to accommodate.

On a broader level, if analysis shows that cruise guests, as a whole, express preferences for specific options such as vegan dishes, the restaurant can begin stocking more appropriate ingredients and design an expanded menu.

We Can Help

Hospitality businesses don’t have to reinvent the technology and methodologies for data-based hyper-personalization of guest experiences. Our team at LMS is experienced in designing systems to collect data and analyze it to allow insights into guest habits and desires. Call us today at 800.257.5902 so we can help.


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