Are You Being Served (by AI)?
Ensuring smooth customer experience in restaurants
Consumer tastes are changing, but the retail food industry is finding novel ways to lure customers while reducing costs through innovative technology.
Increasingly, companies are relying on innovations in artificial intelligence (AI) and machine learning to streamline their processes and enhance the customer experience.
AI can benefit the backend operations of restaurants, giving managers new tools to optimize ordering and scheduling. On the front-end, through smartphone or web apps, AI can assist customers with reservations, offer menu recommendations, or help wait staff provide hyper-personalized service related to favorite foods, dietary restrictions, or drink preferences.
The race to incorporate AI into restaurant operations is already having an impact on mainstream restaurant brands. In an interview with ClickZ, TGI Fridays Chief Experience Officer Sherif Mityas said his chain had become a “a technology company that sells ribs,” using AI to improve guest satisfaction:
To engage our guests on a one-to-one basis, we have to understand them. Who are they? How do they act when they think about food and drink? What encourages them to think about TGI Fridays as part of the consideration set? The only way to do that is through technology. The only way to scale that up across half a million guests every day is by automating and driving AI and machine learning into that process.
To leverage the power of AI and machine learning, restaurant chains and individual businesses need access to the technical know-how to create the digital backbone to generate and harness customer data. Our team of experts at LMS have the institutional knowledge to design and implement the infrastructure, and the insight to apply AI towards creating a seamless customer experience. Call us at 800.257.5902 or reach out to us today at [email protected]