Feature Story

Historial Takeaways for Business Leaders Today

When looking for inspiration, business leaders today can learn from the historical commanders who led successful campaigns. Historically, the winners of battles depended as much…

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3 Ways to Improve the Customer Experience

It’s no longer customer service that sets brands apart. It’s the customer experience. Improving sales and customer retention involves following the customer journey from beginning to end, looking for issues that cause friction for consumers. Taking the steps to improve the customer journey doesn’t just create a one-time boost in sales, but it can keep consumers coming back time and time again.

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Shaking Things Up: Disrupting Your Hospitality Brand

Nobody wants to be bored, especially not the guests of your hotel, resort, or cruise company. The hospitality industry is all about providing consistent, quality guest experiences, but modern consumers want more than that. They want to enjoy exceptional experiences.

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2020 Vision: Using Data to Drive Decision-Making in the New Year

It’s a new year, and that means it’s time to plot a better direction for your company. Using Big Data can provide business insights that you might otherwise miss, allowing your business to adapt to changing customer and stakeholder needs faster than ever before.

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Why Agility Matters

The secret to success in the modern marketplace is agility. Even traditionally structured businesses can benefit from adopting a more agile approach that allows them to better respond to changing customer preferences.

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A Holiday to Remember: The (Gen) X, Y & Z of Personalized Guest Experiences

For decades, tourism companies have worked toward personalizing the experiences they offer to their guests, but with the advent of Big Data analysis and artificial intelligence (AI) tech, the playing field has shifted.

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How Data Can Help Drive Great Restaurant Experiences

In the restaurant industry, it’s important to offer a quality customer experience to every guest, every time. The best brands are using Big Data to fine-tune their operations in order to offer customers seamless, personalized service.

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How Understanding the Customer Journey Creates Better Brands

The customer journey maps out the customer experience — from the first engagement to the final transaction and beyond — giving companies a deeper understanding of the needs of their markets. Successful businesses focus on streamlining and individualizing the customer journey, creating memorable experiences that keep customers coming back.

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7 Tips to Creating the Ultimate Customer Experience

The customer experience (CX) needs to be a top priority for businesses preparing for the new year. Customers have more power than ever at their fingertips to voice their opinions about brands online. This can paint your brand in a positive light or a negative one if your customers are unhappy.

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Carnival Continues to Innovate the Guest Experience

Truly revolutionary hospitality and tourism brands aren’t afraid to think big. The world’s largest cruise vacation company, Carnival Corporation, is dedicated to creating a future of unmatched hyper-personalized services for its guests.

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