Virtual Mapping Archives

Feature Story

Stay Ahead of Changing Food and Beverage Tastes

Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.

Ensure Frictionless Retail Visits Through Smart Technology

Shopping in a physical location can feel like a game of hide and seek. Trying to guess the internal logic used by retail stores for the placement of products is a recipe for frustration.