Marketing Archives

How Do You Write an Engaging Blog Post?

How do you write an engaging blog post? You first need a worthwhile subject that organically becomes a key phrase for optimizing SEO.

Getting to Know Your Customers Better…

Getting to know your customers better means knowing what makes them different. Effective CRM strategy requires segmentation to create distinct groups from a pool with similar profiles.

CRM: The Art of Listening to Manage Customer Relations

LMS utilizes CRM and data science in a customized methodology, but communication, relationships, and trust form the foundation of its success.

Hologic’s “Hey U!” Educates Women About Treatment Options for Fibroid Awareness Month

July is Fibroid Awareness Month, and LMS partner Hologic, Inc. is focused on education with its Hey U! campaign.

Mental Health is Still an Elephant in the Room

Mental Health Awareness Month is here. Though a rising tide of advocates presses for inclusion in the health care system, mental health is still an elephant in the room.

What Is the Right Keyword?

A keyword or keyphrase is used in a search engine to indicate what content is on your website. If your potential reader is “speaking the same language” as you when they search, your keywords will help draw a kindred spirit or potential client.

The Path to Your Domain Name

A domain name says a lot, and it gives driving directions to your site on the World Wide Web, now 33 years old. If it calls out the name of your industry, you’re in luck. If someone else wants your name, even better.

Can You Say Happy Birthday Twitter in 280 Characters or Fewer?

“Just setting up my twttr,” time-stamped 3:50 pm on March 21, 2006, by co-founder Jack Dorsey was the first tweet ever. Happy Birthday, Twitter.

The World Wide Web is 33 and Still Growing

The World Wide Web, the collection of pages on the Internet, is available to anyone with an Internet connection. Approximately 4.93 billion people use it, representing about 63 percent of the world’s population.

Women’s History Month: Remembering Those Who Don’t Ask for Anything in Return

In the United States and other nations, the month of March celebrates women’s contributions to the world with events both live and virtual. Canada celebrates Women’s History Month in August.

Health and Wellness at the Heart of Black History Month in 2022

As the end of Black History Month is upon us, we remember the second week of February 1926. That is when Carter G. Woodson initiated “Negro History Week,” the precursor to Black History Month.

Best Practices to Make Your Email Broadcast a Hit

Email broadcasts have evolved as the gentler version of what used to be email blasts. Today it involves sophistication. Legitimate businesses know it is a wasted effort to send an email where it isn’t wanted. Email recipients know a scam or spam when they see it.

CRM Solutions: How Well Do You Know Your Customer?

Customer Relationship Management (CRM) is a custom software solution built to create better relationships between businesses, partners, and end-users. It builds trust, loyalty and drives sales.

Corporate Gift Giving: The Next Generation

Spending the extra effort to create an event that the team wants to attend can turn mandated fun into a can’t miss event. A great event can make long strides in improving workplace culture. It’s not just for the holidays anymore. Since employees and their families are busy this time of year anyway, many companies schedule team-building events pre or post-holidays.

Movember Changing the Face of Men’s Health

Movember® began in Australia with Travis Garone and Luke Slattery, inspired by fundraising for women’s breast cancer. They reasoned that mustaches were out of style, and to grow one would inevitably generate conversation.