Marketing Archives

Why Marketing and Data Analysis Belong in the C-suite

As CEOs build their executive teams, they can’t overlook the importance of marketing and data analysis both inside and outside their businesses.

How Data Privacy Makes You a Better Marketer

The EU’s General Data Protection Regulation (GDPR) may give consumers the power to say “no” to the use of their personal information, just as it can unlock the power of “yes” for marketers.

Applying Design Thinking in B2B Marketing

Design thinking is an invaluable tool for improving the customer experience in the B2B sector. When you put the customer’s needs first in your marketing efforts, you are more likely to convert leads into sales.

Why Companies Need Strategic Partners

As brands explore opportunities to refine and hyper-personalize the customer experience, it’s easy to hit technological and analytical roadblocks.

Retail Recommendations: Personalizing the Customer Experience

Brick-and-mortar retail businesses and online sellers have a vested interest in keeping customers coming back. As competition intensifies in the retail environment, companies and brands seeking to set themselves apart must fine-tune their customer experience by offering helpful, personalized information.

Virtual Transactions for Food and Beverage: Reducing Friction in the Customer Experience

Cash may be king, but the food industry can benefit by dethroning it. Virtual transaction technology is giving grocery stores and restaurants new ways to cut costs while simplifying and enhancing the customer experience.

Understanding Your Customer Journey

One of the secrets to success in business is understanding what people want.

From Shop to Home: A Mobile Approach to Automotive Marketing

Automotive businesses face marketing challenges based on popular perception.

Why Communication Timing Matters in Marketing

Companies spend hundreds and thousands of dollars to gather increasingly personalized data about customers, so it’s natural to want to maximize its use in marketing.

Are You Targeting the Right Customers?

In a world of increasingly fragmented consumer attention and competing communication channels, marketing can seem disappointingly hit or miss for businesses.

The Business of Valentine’s Day [Infographic]

As we share a day of heartfelt appreciation for one another, here is a fun snapshot of today’s business of love.

Push and Pull: Better Marketing for Your Automotive Business

The marketing efforts of automotive businesses can get drowned out in a loud marketplace. With so many competitors pushing so many messages it can be difficult to gain traction.

Stay Ahead of Changing Food and Beverage Tastes