Feature Story

Historial Takeaways for Business Leaders Today

When looking for inspiration, business leaders today can learn from the historical commanders who led successful campaigns. Historically, the winners of battles depended as much…

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3 Ways to Improve the Customer Experience

It’s no longer customer service that sets brands apart. It’s the customer experience. Improving sales and customer retention involves following the customer journey from beginning to end, looking for issues that cause friction for consumers. Taking the steps to improve the customer journey doesn’t just create a one-time boost in sales, but it can keep consumers coming back time and time again.

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A Holiday to Remember: The (Gen) X, Y & Z of Personalized Guest Experiences

For decades, tourism companies have worked toward personalizing the experiences they offer to their guests, but with the advent of Big Data analysis and artificial intelligence (AI) tech, the playing field has shifted.

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How Understanding the Customer Journey Creates Better Brands

The customer journey maps out the customer experience — from the first engagement to the final transaction and beyond — giving companies a deeper understanding of the needs of their markets. Successful businesses focus on streamlining and individualizing the customer journey, creating memorable experiences that keep customers coming back.

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How to Help Cruise Guests Avoid the Wrong Kind of Excursions

In the cruise industry, the offboard guest experience matters as much as it does onboard.

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How to Manage Consumer Stress Through CX

The customer journey can be a stressful one, whatever the industry. Shopping is known for its frustrations — dealing with crowded stores, insufficient staffing, and confusing layouts. Travel can be challenging, as well, with unscheduled delays and a lack of real-time information about conditions.

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Seamless Vacations Without Seeing the Stitches

Travelers want to enjoy relaxing vacations without glitches or frustrating setbacks. They expect the same experience during their entire customer journey, from when they book a hotel online to the moment they return home.

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Why Companies Need Strategic Partners

As brands explore opportunities to refine and hyper-personalize the customer experience, it’s easy to hit technological and analytical roadblocks.

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The Power of End-to-end Customer Engagement in the Travel Industry

Travelers are turning away from web-based travel services and relying on smartphone apps for booking flights and lodging. They expect quick, frictionless experiences from start to finish during their customer journey.

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