Feature Story

Stay Ahead of Changing Food and Beverage Tastes

Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.

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Team-Building and the Art of Collaboration

When it comes to the power of teams, a CEO shouldn’t be afraid to think big. Businesses can jumpstart innovation by empowering small teams that can operate outside of their normal organizational structure. At the same time, this requires a culture of collaboration woven into the fabric of the company. 

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Targeting the Right Customers with Digital Communications

For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.

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How Data Privacy Makes You a Better Marketer

The EU’s General Data Protection Regulation (GDPR) may give consumers the power to say “no” to the use of their personal information, just as it can unlock the power of “yes” for marketers.

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Building the Right Team for the Right Solutions

Team building is the foundation of success for businesses — from the C-suite all the way down to individual projects. Teams should be built as specifically as possible around projects for the right combination of skillsets and experience.

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Why Companies Need Strategic Partners

As brands explore opportunities to refine and hyper-personalize the customer experience, it’s easy to hit technological and analytical roadblocks.

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Still Not GDPR Compliant? LMS Offers 5 Tips for Businesses One Month Later

ORLANDO, Fla. – June 26, 2018 – LMS Inc., a leading data-driven consumer experience consulting firm, is offering advice to businesses that are still struggling with new General Data Protection Regulations (GDPR). As a pioneer in data-driven consulting, LMS has worked diligently to comply. They have also served as GDPR experts for clients, including a high-tech customer experience project for a leading cruise company.

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Why Communication Timing Matters in Marketing

Companies spend hundreds and thousands of dollars to gather increasingly personalized data about customers, so it’s natural to want to maximize its use in marketing.

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