Feature Story

Online-CX-Matters

With millions of consumers forced to stay at home because of the Covid19, coronavirus pandemic, more commercial activity than ever is shifting online. This means brands must pay more attention to the quality of their digital experience in order to succeed.

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Put the Customer in Your Org Chart

A Chief Experience Officer (CXO) should be an integral part of the modern C-suite, but so many companies still don’t have one. Having an Experience Officer on your leadership team can provide an organizational focus on delivering the kind of personalized customer experience that consumers now expect.

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Team-Building and the Art of Collaboration

When it comes to the power of teams, a CEO shouldn’t be afraid to think big. Businesses can jumpstart innovation by empowering small teams that can operate outside of their normal organizational structure. At the same time, this requires a culture of collaboration woven into the fabric of the company. 

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Targeting the Right Customers with Digital Communications

For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.

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How Data Privacy Makes You a Better Marketer

The EU’s General Data Protection Regulation (GDPR) may give consumers the power to say “no” to the use of their personal information, just as it can unlock the power of “yes” for marketers.

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Building the Right Team for the Right Solutions

Team building is the foundation of success for businesses — from the C-suite all the way down to individual projects. Teams should be built as specifically as possible around projects for the right combination of skillsets and experience.

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Why Companies Need Strategic Partners

As brands explore opportunities to refine and hyper-personalize the customer experience, it’s easy to hit technological and analytical roadblocks.

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Still Not GDPR Compliant? LMS Offers 5 Tips for Businesses One Month Later

ORLANDO, Fla. – June 26, 2018 – LMS Inc., a leading data-driven consumer experience consulting firm, is offering advice to businesses that are still struggling with new General Data Protection Regulations (GDPR). As a pioneer in data-driven consulting, LMS has worked diligently to comply. They have also served as GDPR experts for clients, including a high-tech customer experience project for a leading cruise company.

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Why Communication Timing Matters in Marketing

Companies spend hundreds and thousands of dollars to gather increasingly personalized data about customers, so it’s natural to want to maximize its use in marketing.

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