Feature Story
Stay Ahead of Changing Food and Beverage Tastes
Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.
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Navigating Automotive Marketing For Electric Vehicles
Automotive marketing is undergoing a transformation as the world prepares for a future without gasoline-powered vehicles.
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From Shop to Home: A Mobile Approach to Automotive Marketing
Automotive businesses face marketing challenges based on popular perception.
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Push and Pull: Better Marketing for Your Automotive Business
The marketing efforts of automotive businesses can get drowned out in a loud marketplace. With so many competitors pushing so many messages it can be difficult to gain traction.
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