Marketing Archives

How Understanding the Customer Journey Creates Better Brands

The customer journey maps out the customer experience — from the first engagement to the final transaction and beyond — giving companies a deeper understanding of the needs of their markets. Successful businesses focus on streamlining and individualizing the customer journey, creating memorable experiences that keep customers coming back.

Why Marketing and Data Analysis Belong in the C-suite

As CEOs build their executive teams, they can’t overlook the importance of marketing and data analysis both inside and outside their businesses.

Are You Using the Wrong Map?

Mapping out the customer journey is a basic building block for marketing strategies. But what happens if your company is using the wrong map to navigate the marketplace? Although it’s easy to visualize the customer journey as a simple and linear progression from learning about your product or service to finalizing a transaction, the reality can be rather more complicated.

Targeting the Right Customers with Digital Communications

For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.

Stay Ahead of Changing Food and Beverage Tastes

Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.

How Data Privacy Makes You a Better Marketer

The EU’s General Data Protection Regulation (GDPR) may give consumers the power to say “no” to the use of their personal information, just as it can unlock the power of “yes” for marketers.

How to Help Cruise Guests Avoid the Wrong Kind of Excursions

In the cruise industry, the offboard guest experience matters as much as it does onboard.

Retail Recommendations: Personalizing the Customer Experience

Brick-and-mortar retail businesses and online sellers have a vested interest in keeping customers coming back. As competition intensifies in the retail environment, companies and brands seeking to set themselves apart must fine-tune their customer experience by offering helpful, personalized information.

Loyalty in Gaming: Personalizing the Customer Experience

Businesses in the gaming industry are moving beyond traditional concepts of loyalty programs to retain customers by looking for ways to hyper-personalize the experience.

Virtual Transactions for Food and Beverage: Reducing Friction in the Customer Experience

Cash may be king, but the food industry can benefit by dethroning it. Virtual transaction technology is giving grocery stores and restaurants new ways to cut costs while simplifying and enhancing the customer experience.

Navigating Automotive Marketing For Electric Vehicles

Automotive marketing is undergoing a transformation as the world prepares for a future without gasoline-powered vehicles.

From Shop to Home: A Mobile Approach to Automotive Marketing

Automotive businesses face marketing challenges based on popular perception.

Why Communication Timing Matters in Marketing

Companies spend hundreds and thousands of dollars to gather increasingly personalized data about customers, so it’s natural to want to maximize its use in marketing.

Understanding Guest Habits for a Greater Hospitality Experience

Contenders in the hospitality industry are facing a challenge.

The Business of Valentine’s Day [Infographic]

As we share a day of heartfelt appreciation for one another, here is a fun snapshot of today’s business of love.

What an Experience Operations Team Means for Client Success