Marketing Archives

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Use the Wandry App to Find Your Autumn Destinations

There’s nothing like autumn, regardless of where you are. The sun drops low in the sky and the falling leaves add an earthy essence. The colors add a texture to the landscape you only get once a year. Add smoke from a distant fire and all the ingredients are there for a breathtaking experience.

Building Better Guest Experiences by Design

A problem solved for one guest today can be another incremental step toward experiences that everyone can enjoy. It’s part of a virtuous cycle that leads to more successful, appealing, and accessible products.

A Hospitality Expert Mindset & Enhancing the Guest Experience

Guests want to know that they matter. Maximizing the guest experience creates lifelong customers and brand ambassadors who will return time and again.

Gamification Can Level Up Your Customer Experience

Successful brands continually focus on eliminating pain points, streamlining processes, and engaging with guests in simple, personalized ways.

Vintage Trends See a Resurgence with New Technologies

What do drive-in movies, grocery deliveries, and puzzles have in common? They all have made a major comeback in 2020.
The world has recently seen a major resurgence in a few vintage trends that fall out of the mainstream long ago. Thanks to COVID, the way people consume entertainment, the way they shop, and even how they manage their day-to-day lives have changed. While most of the trends have had some sort of technological advancement since they were first popular, they still provide the same value: convenience, health, and a chance for all generations to come together.

How CRM Solutions Impact Breast Cancer Screenings

Breast Cancer Awareness Month is the perfect time to get the message out to schedule your mammogram, and our CRM solutions help Hologic reach as many of its clients as possible with targeted messaging specifically for each individual.

Use CRM Data to Understand the Customer Journey and Increase Sales

Looking to understand the journey of your customer better, and potentially increase your sales in the process? Your CRM data is a valuable asset when seeking to accomplish both.

Using Data Visualizations to Inform Experience Design

To remain competitive, companies of any industry must understand the importance of creating innovative user-centered experiences. One tool available when participating in the experience design process is through the creative use of data visualization.

Future Guest Safety and its Influence on Purchasing Decisions

The best hotels and vacation properties have long sought to distinguish themselves from the competition by providing a better guest experience than the place next door. In a COVID-19 world, the guest experience is taking on a new meaning.

Protect Yourself: Clean Data Means Better Decisions

No matter how detailed, information is useless if it can’t be properly processed due to bad data hygiene. When using big data, in fact, keeping it clean is just as important, if not more so, than the actual data. Why? Because data is only as useful as its quality. The problems often start with faulty data management policies, leading to business mistakes and misguided decision-making.

From Brick and Mortar Mailboxes to the Cloud

After the COVID-19 pandemic, the coming years seem to be full of uncertainties and new possibilities. Change is happening and the structure of businesses and long-standing institutions is in flux.

Historical Takeaways for Business Leaders Today

When looking for inspiration, business leaders today can learn from the historical commanders who led successful campaigns. Historically, the winners of battles depended as much…

How Understanding the Customer Journey Creates Better Brands

The customer journey maps out the customer experience — from the first engagement to the final transaction and beyond — giving companies a deeper understanding of the needs of their markets. Successful businesses focus on streamlining and individualizing the customer journey, creating memorable experiences that keep customers coming back.

Why Marketing and Data Analysis Belong in the C-suite

As CEOs build their executive teams, they can’t overlook the importance of marketing and data analysis both inside and outside their businesses.

Are You Using the Wrong Map?

Mapping out the customer journey is a basic building block for marketing strategies. But what happens if your company is using the wrong map to navigate the marketplace? Although it’s easy to visualize the customer journey as a simple and linear progression from learning about your product or service to finalizing a transaction, the reality can be rather more complicated.

Targeting the Right Customers with Digital Communications

For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.

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