How CRM Solutions Impact Breast Cancer Screenings
Breast Cancer Awareness Month is the perfect time to get the message out to schedule your mammogram, and our CRM solutions help Hologic reach as many of its clients as possible with targeted messaging specifically for each individual.
Read MoreVintage Trends See a Resurgence with New Technologies
What do drive-in movies, grocery deliveries, and puzzles have in common? They all have made a major comeback in 2020.
The world has recently seen a major resurgence in a few vintage trends that fall out of the mainstream long ago. Thanks to COVID, the way people consume entertainment, the way they shop, and even how they manage their day-to-day lives have changed. While most of the trends have had some sort of technological advancement since they were first popular, they still provide the same value: convenience, health, and a chance for all generations to come together.
How CRM Solutions Impact Breast Cancer Screenings
Breast Cancer Awareness Month is the perfect time to get the message out to schedule your mammogram, and our CRM solutions help Hologic reach as many of its clients as possible with targeted messaging specifically for each individual.
Read MoreUse CRM Data to Understand the Customer Journey and Increase Sales
Looking to understand the journey of your customer better, and potentially increase your sales in the process? Your CRM data is a valuable asset when seeking to accomplish both.
Read MoreUsing Data Visualizations to Inform Experience Design
To remain competitive, companies of any industry must understand the importance of creating innovative user-centered experiences. One tool available when participating in the experience design process is through the creative use of data visualization.
Read MoreFuture Guest Safety and its Influence on Purchasing Decisions
The best hotels and vacation properties have long sought to distinguish themselves from the competition by providing a better guest experience than the place next door. In a COVID-19 world, the guest experience is taking on a new meaning.
Read MoreProtect Yourself: Clean Data Means Better Decisions
No matter how detailed, information is useless if it can’t be properly processed due to bad data hygiene. When using big data, in fact, keeping it clean is just as important, if not more so, than the actual data. Why? Because data is only as useful as its quality. The problems often start with faulty data management policies, leading to business mistakes and misguided decision-making.
Read MoreFrom Brick and Mortar Mailboxes to the Cloud
After the COVID-19 pandemic, the coming years seem to be full of uncertainties and new possibilities. Change is happening and the structure of businesses and long-standing institutions is in flux.
Read MoreHistorical Takeaways for Business Leaders Today
When looking for inspiration, business leaders today can learn from the historical commanders who led successful campaigns. Historically, the winners of battles depended as much…
Read MoreHow Understanding the Customer Journey Creates Better Brands
The customer journey maps out the customer experience — from the first engagement to the final transaction and beyond — giving companies a deeper understanding of the needs of their markets. Successful businesses focus on streamlining and individualizing the customer journey, creating memorable experiences that keep customers coming back.
Read MoreWhy Marketing and Data Analysis Belong in the C-suite
As CEOs build their executive teams, they can’t overlook the importance of marketing and data analysis both inside and outside their businesses.
Read MoreAre You Using the Wrong Map?
Mapping out the customer journey is a basic building block for marketing strategies. But what happens if your company is using the wrong map to navigate the marketplace? Although it’s easy to visualize the customer journey as a simple and linear progression from learning about your product or service to finalizing a transaction, the reality can be rather more complicated.
Read MoreTargeting the Right Customers with Digital Communications
For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.
Read MoreStay Ahead of Changing Food and Beverage Tastes
Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.
Read MoreHow Data Privacy Makes You a Better Marketer
The EU’s General Data Protection Regulation (GDPR) may give consumers the power to say “no” to the use of their personal information, just as it can unlock the power of “yes” for marketers.
Read MoreHow to Help Cruise Guests Avoid the Wrong Kind of Excursions
In the cruise industry, the offboard guest experience matters as much as it does onboard.
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