Feature Story

Remote Working – Best Practices for Productivity

These days, it seems like just about everyone is working away from the office. Many businesses that never had any intention of using a remote working model have had to learn how to make it work on the fly. While our organization already had the infrastructure in place to make a seamless transition, over the past four months, other challenges of remote work have come into sharper focus. Read on to learn about best practices for a productive remote working environment.

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Micro-Solutions and Reaching the Right Customers

For brands looking to thrive in the modern marketplace, one-size-fits-all marketing and the same old boring customer experience won’t cut it for today’s diverse consumer base. People want to be treated as individuals, and they expect that personalized approach to carry over throughout their entire customer journey.

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Are You Using the Wrong Map?

Mapping out the customer journey is a basic building block for marketing strategies. But what happens if your company is using the wrong map to navigate the marketplace? Although it’s easy to visualize the customer journey as a simple and linear progression from learning about your product or service to finalizing a transaction, the reality can be rather more complicated.

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Targeting the Right Customers with Digital Communications

For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.

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Recruit Your All-Star Team with Machine Learning

Building the perfect C-suite team can be a leadership challenge in any economy, especially during the tightest job market in 50 years. Machine learning and Big Data analysis can give CEOs and their companies better tools to reduce recruiting time and expense, cutting down on bad hiring choices.

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From AR to Point B

Augmented reality (AR) technology is giving businesses in the travel, tourism and hospitality sector new opportunities to help guests better navigate the real world and venue services.

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Using Data to Power the Shift from Restaurant to Home

Consumers are increasingly opting to dine in rather than out, ordering food from their favorite restaurants via smartphone apps for pick-up or delivery. The growing enthusiasm for delivery services like GrubHub, Uber Eats, and DoorDash is transforming every aspect of restaurant operations from logistics to physical facilities.

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Why Brands Use Contractors for Software Deployment Operations

The journey to offering new software services and products can be a challenging one for businesses. Without careful planning and attention, deploying new technology can become an expensive and risky proposition.

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Are You Targeting the Right Travel Customers?

The consumer shift to online services and mobile applications for booking travel opportunities gives companies in the tourism sector the opportunity to better target potential customers.

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Building the Right Team for the Right Solutions

Team building is the foundation of success for businesses — from the C-suite all the way down to individual projects. Teams should be built as specifically as possible around projects for the right combination of skillsets and experience.

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How Can CX Reduce Travel Stress?

Travel is an inherently stressful experience. Depending on other people to get you to your destination on time is guaranteed to stress out even the most experienced traveler.
Fortunately, technology and data analysis offer solutions to create the best possible trip and minimize customer frustrations.

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Applying Design Thinking in B2B Marketing

Design thinking is an invaluable tool for improving the customer experience in the B2B sector. When you put the customer’s needs first in your marketing efforts, you are more likely to convert leads into sales.

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Top 4 Methods to Give the Gift of Customer Experience this Holiday Season

The holiday season can be hectic for consumers, from hunting for the best deals to deciding on brand purchases. However, companies can provide a seamless guest experience to eliminate holiday stress and retain the hearts of customers for years to come!

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How to Manage Consumer Stress Through CX

The customer journey can be a stressful one, whatever the industry. Shopping is known for its frustrations — dealing with crowded stores, insufficient staffing, and confusing layouts. Travel can be challenging, as well, with unscheduled delays and a lack of real-time information about conditions.

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The Secret Sauce: Using Data to Improve Restaurant Service

For consumers at restaurants, a quality customer experience is about more than just food arriving on time or servers who remember to refill their drinks. It’s also about enjoying the dining experience and not walking away with a foodborne illness or an allergic reaction.

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How Customer Experience Depends on Design Thinking

The quality of the customer experience makes the difference between success and failure in the modern marketplace. As companies wrestle with the issue of how to improve the customer journey, design thinking is proving to be an invaluable tool in creating systems to better serve customers.

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