Feature Story

Stay Ahead of Changing Food and Beverage Tastes

Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.

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7 Tips to Creating the Ultimate Customer Experience

The customer experience (CX) needs to be a top priority for businesses preparing for the new year. Customers have more power than ever at their fingertips to voice their opinions about brands online. This can paint your brand in a positive light or a negative one if your customers are unhappy.

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Customers Know What They Want — Does Your Development Team?

Who understands the needs of customers better? Software developers …. or the customers themselves? The answer should be obvious, but it’s something that businesses can forget when working at breakneck speeds to deploy a new product.

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Trick or Treat: Using Digital Technology to Help Guests Avoid Unpleasant Surprises

For today’s hotel brands, personalization has never been more important. The act of welcoming guests has gone beyond simple greetings and fresh cookies; it now includes keeping track of their preferences and providing them with a hyper-personalized experience.

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Building the Best Experience Operations Teams

Successful companies are taking customer experience (CX) management to the next level by building an Experience Operations model in their corporate structures. The goal: Transforming the customer experience into something magical.

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Team-Building and the Art of Collaboration

When it comes to the power of teams, a CEO shouldn’t be afraid to think big. Businesses can jumpstart innovation by empowering small teams that can operate outside of their normal organizational structure. At the same time, this requires a culture of collaboration woven into the fabric of the company. 

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Why Marketing and Data Analysis Belong in the C-suite

As CEOs build their executive teams, they can’t overlook the importance of marketing and data analysis both inside and outside their businesses.

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“We’ll Always Have Paris”

The hospitality industry can learn a lot from classic movies. Case in point, Rick’s famous quote from Casablanca — “We’ll always have Paris,” a testament to the power of memory to enrich experiences.

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Micro-Solutions and Reaching the Right Customers

For brands looking to thrive in the modern marketplace, one-size-fits-all marketing and the same old boring customer experience won’t cut it for today’s diverse consumer base. People want to be treated as individuals, and they expect that personalized approach to carry over throughout their entire customer journey.

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Are You Using the Wrong Map?

Mapping out the customer journey is a basic building block for marketing strategies. But what happens if your company is using the wrong map to navigate the marketplace? Although it’s easy to visualize the customer journey as a simple and linear progression from learning about your product or service to finalizing a transaction, the reality can be rather more complicated.

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Targeting the Right Customers with Digital Communications

For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.

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Recruit Your All-Star Team with Machine Learning

Building the perfect C-suite team can be a leadership challenge in any economy, especially during the tightest job market in 50 years. Machine learning and Big Data analysis can give CEOs and their companies better tools to reduce recruiting time and expense, cutting down on bad hiring choices.

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From AR to Point B

Augmented reality (AR) technology is giving businesses in the travel, tourism and hospitality sector new opportunities to help guests better navigate the real world and venue services.

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Using Data to Power the Shift from Restaurant to Home

Consumers are increasingly opting to dine in rather than out, ordering food from their favorite restaurants via smartphone apps for pick-up or delivery. The growing enthusiasm for delivery services like GrubHub, Uber Eats, and DoorDash is transforming every aspect of restaurant operations from logistics to physical facilities.

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Why Brands Use Contractors for Software Deployment Operations

The journey to offering new software services and products can be a challenging one for businesses. Without careful planning and attention, deploying new technology can become an expensive and risky proposition.

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Are You Targeting the Right Travel Customers?

The consumer shift to online services and mobile applications for booking travel opportunities gives companies in the tourism sector the opportunity to better target potential customers.

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