Feature Story

How CRM Solutions Impact Breast Cancer Screenings

Breast Cancer Awareness Month is the perfect time to get the message out to schedule your mammogram, and our CRM solutions help Hologic reach as many of its clients as possible with targeted messaging specifically for each individual.

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Inclusive Design Matters: Making Sure Every Voice is Heard

Engaging with a diverse community of individuals provides the opportunity to improve the guest experience for everyone.

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Understanding the Human-Centered Design Approach

Human-centered design starts with learning directly from the stakeholders who the product or project will serve. Designers must come to understand them deeply in order to address their needs.

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The Vaccine Experience: Building it Better

COVID-19 has been an object lesson in the complexity of quickly meeting the medical needs of millions of people. The lessons learned are extremely important as the COVID-19 pandemic will not be the world’s last health emergency.

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The Patient Experience: Diagnosing the Experience

Different points to diagnose the patient experience include Interactions with healthcare providers, access to information, wait times, and more.

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Enhanced Patient Experience in the Medical Industry

The medical industry, like many others, had to quickly change several of its normal ways of operating once COVID-19 transformed the world as we knew it. With delivery services and e-commerce options, it seemed obvious that many industries, such as food and beverage and retail businesses, would shift to more online ordering that would limit the need to go to a store or restaurant in-person.

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Technology Trends That Will Change the Hotel Industry in 2021

The hospitality industry had to quickly adapt to the changes initiated by the COVID-19 pandemic. These changes also served as a catalyst to some truly amazing technology trends that are here to stay.

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A Positive Guest Experience Starts with Promising Secure Data

In customer-facing industries like hospitality, tourism, and retail, quality service is expected. Poor service is often the reason customers don’t return. In the reverse, when the service exceeds expectations, companies separate themselves from their competition.

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Developing a Culture of Collaboration Across Diverse Teams

When change occurs within an organization, teams that can quickly shift focus and pull from each team member’s strengths are likely to discover long-term solutions to enhance the bottom line and the customer experience. 

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Infographic: Data Visualization Benefits

Our brains respond to visuals better than any other type of information. With our brains so attuned to processing visuals, how can you employ Data Visualization to enhance your ability to transfer information?

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Using Data Visualizations to Inform Experience Design

To remain competitive, companies of any industry must understand the importance of creating innovative user-centered experiences. One tool available when participating in the experience design process is through the creative use of data visualization.

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Remote Working – Best Practices for Productivity

These days, it seems like just about everyone is working away from the office. Many businesses that never had any intention of using a remote working model have had to learn how to make it work on the fly. While our organization already had the infrastructure in place to make a seamless transition, over the past four months, other challenges of remote work have come into sharper focus. Read on to learn about best practices for a productive remote working environment.

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From Brick and Mortar Mailboxes to the Cloud

After the COVID-19 pandemic, the coming years seem to be full of uncertainties and new possibilities. Change is happening and the structure of businesses and long-standing institutions is in flux.

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Historical Takeaways for Business Leaders Today

When looking for inspiration, business leaders today can learn from the historical commanders who led successful campaigns. Historically, the winners of battles depended as much…

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How Companies Can Aspire to Continual Innovation

It’s impossible to miss: customers want innovative products and experiences more strongly than ever before. But creating a truly innovative customer experience requires a different way of thinking.

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Put the Customer in Your Org Chart

A Chief Experience Officer (CXO) should be an integral part of the modern C-suite, but so many companies still don’t have one. Having an Experience Officer on your leadership team can provide an organizational focus on delivering the kind of personalized customer experience that consumers now expect.

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