Posts Tagged ‘Travel’

A Guiding Hand: The Virtual Concierge Effect in Tourism

Personal touch matters in the tourism industry, whether at the biggest resort or the smallest boutique hotel. In the online age, though, the personal touch means embracing data science and machine learning to provide travelers with customized service. What is a Virtual Concierge? Writing in Retail Dive, Rakin Azfar reported that research shows a growing…

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What’s Next in the Future of Travel

The future of the travel industry is digital. To stay competitive, companies will have to embrace digital technologies that allow them unprecedented levels of personalized service to customers. Hyper-personalization The future of travel means hyper-personalization. It’s no longer sufficient to understand potential customers as demographic categories. To stay relevant, travel companies must utilize digital technologies…

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