List Order Fulfillment

Key Coding

Keycodes are alphanumeric codes appended to each record in a file to identify the name with a particular group, such as its source. Keycodes are useful to track the response success of a particular list for future marketing.

Sequencing

Sequence numbers are numeric ID's assigned to each name in a mailing to uniquely match the name back to the mailing database from which it originated. This unique ID allows a mailer to fulfill orders, update or delete database addresses or record responder results without extensive data entry. Sequence numbers can also be represented by a barcode on the media piece thus allowing for automated fulfillment processing using barcode scanners.

Record Selections

Records in a file can be selected and pulled for a mailing using specific selection criteria, such as geography. Record Selection is useful for pulling names from an online database or omitting specific names from a mailing list. Nth Selection is a form of Record Selection used to pull a random sampling of records for test mailings, or to decrease the mail count to a set number of names.

File Segmentation

File Segmentation separates a mailing into smaller pieces or splits based on a characteristic of the record. Segmentation is commonly used to separate records destined for different mail pieces, or to split a large mailing into successively scheduled drops.

Laser Data Services

List Management Services offers a series of computer processes designed to prepare data for laser letter output. Style Enhancement converts data to Upper-Lower case, expands common abbreviations, and inserts appropriate punctuation. Genderization assigns "Mr." or "Ms." Prefixes for formal addressing and greetings. Salutation Appending creates "Dear…" greeting lines with a choice of formal or informal styles.

Phone Append Services

From nationally compiled databases, LMS can append phone numbers to your databases. Files are maintained for accuracy with all current area codes.

Demographics Overlay

From profiling your existing database to appending any piece of critical demographic information, LMS can create added utility to your existing database by adding any piece of demographic information. From adding a phone to appending income, LMS can add value to your database.

FRM Analysis

Recency, Frequency and Monetary data covers all relationships that occur during a transaction. By being able to score and model, marketers are able to see unique segments of buyers based on these behaviors. Taking the time to determine the next buying segment of your database can harvest them sooner and more profitably. Identifying those customers who do not respond to direct marketing solicitation can save thousands of wasted pieces of mail. RFM is a tool that works. Putting RFM to work for you will pay for itself.

DMA No Pander

LMS is able to match your file against a national list of "no solicitation" requesters. For a nominal fee, you can eliminate what would be non-responders and replace them with more valid prospects. Taking the time to use the DMA No Pander will save you money and increase your response rate. Guaranteed.