Feature Story

Stay Ahead of Changing Food and Beverage Tastes

Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.

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Micro-Solutions and Reaching the Right Customers

For brands looking to thrive in the modern marketplace, one-size-fits-all marketing and the same old boring customer experience won’t cut it for today’s diverse consumer base. People want to be treated as individuals, and they expect that personalized approach to carry over throughout their entire customer journey.

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Are You Using the Wrong Map?

Mapping out the customer journey is a basic building block for marketing strategies. But what happens if your company is using the wrong map to navigate the marketplace? Although it’s easy to visualize the customer journey as a simple and linear progression from learning about your product or service to finalizing a transaction, the reality can be rather more complicated.

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Don’t Be Allergic to Change

Nothing can ruin a guest experience at a restaurant faster than an allergic reaction or not having acceptable dining options to meet dietary preferences. Today’s restaurants must be able to accommodate increasingly diverse guest requirements from avoiding allergens to providing plant-based meal alternatives for vegans.

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Targeting the Right Customers with Digital Communications

For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.

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Recruit Your All-Star Team with Machine Learning

Building the perfect C-suite team can be a leadership challenge in any economy, especially during the tightest job market in 50 years. Machine learning and Big Data analysis can give CEOs and their companies better tools to reduce recruiting time and expense, cutting down on bad hiring choices.

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From AR to Point B

Augmented reality (AR) technology is giving businesses in the travel, tourism and hospitality sector new opportunities to help guests better navigate the real world and venue services.

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Our Flavor of the Week

As the food and beverage industry races to keep up with changing consumer tastes and the desire for novelty, artificial intelligence (AI) and Big Data can provide a recipe for success. By collecting and analyzing millions of data points on flavors and the psychology of taste, manufacturers can speed up the development of new foods and spice mixtures.

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The Human Touch: Data Needs Insights to Drive Decisions

Big Data can mean big problems for organizations without the insights to understand patterns in a flood of information.

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Can Your Company Roll with the Punches?

To keep up in the modern marketplace, business organizations can no longer rely on traditional management structures. Companies need to be able to respond agilely, avoiding the punches thrown by rapidly changing retail patterns, disruption, and intense competition.

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