LMS Launches New Subsidiary Brand Focused on the Experience Industry
LMS Inc., a leading data-driven marketing and consulting firm, has created a subsidiary brand (GEM) to drive growth and promote innovation in the experience industry.Read More
Using Data to Power the Shift from Restaurant to Home
Consumers are increasingly opting to dine in rather than out, ordering food from their favorite restaurants via smartphone apps for pick-up or delivery. The growing enthusiasm for delivery services like GrubHub, Uber Eats, and DoorDash is transforming every aspect of restaurant operations from logistics to physical facilities.Read More
Why Brands Use Contractors for Software Deployment Operations
The journey to offering new software services and products can be a challenging one for businesses. Without careful planning and attention, deploying new technology can become an expensive and risky proposition.Read More
Are You Targeting the Right Travel Customers?
The consumer shift to online services and mobile applications for booking travel opportunities gives companies in the tourism sector the opportunity to better target potential customers.Read More
How to Help Cruise Guests Avoid the Wrong Kind of Excursions
In the cruise industry, the offboard guest experience matters as much as it does onboard.Read More
Building the Right Team for the Right Solutions
Team building is the foundation of success for businesses — from the C-suite all the way down to individual projects. Teams should be built as specifically as possible around projects for the right combination of skillsets and experience.Read More
Use Machine Learning to Cut Down on CX Development Distractions
As businesses in the Experience Economy wrestle with Big Data, the use of artificial intelligence (AI) guided by human insight becomes ever more important when dealing with data anomalies.Read More
Can You Smell What AI is Cooking?
Burger King has been encouraging customers to have it their way since the 1970s, but innovations in artificial intelligence (AI) and machine learning are giving restaurants the ability to know what customers want without having to ask.Read More
How Can CX Reduce Travel Stress?
Travel is an inherently stressful experience. Depending on other people to get you to your destination on time is guaranteed to stress out even the most experienced traveler.
Fortunately, technology and data analysis offer solutions to create the best possible trip and minimize customer frustrations.
Applying Design Thinking in B2B Marketing
Design thinking is an invaluable tool for improving the customer experience in the B2B sector. When you put the customer’s needs first in your marketing efforts, you are more likely to convert leads into sales.Read More