Feature Story

Stay Ahead of Changing Food and Beverage Tastes

Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.

Read More

Targeting the Right Customers with Digital Communications

For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.

Read More

Recruit your All-Star Team with Machine Learning

Building the perfect C-suite team can be a leadership challenge in any economy, especially during the tightest job market in 50 years. Machine learning and Big Data analysis can give CEOs and their companies better tools to reduce recruiting time and expense, cutting down on bad hiring choices.

Read More

From AR to Point B

Augmented reality (AR) technology is giving businesses in the travel, tourism and hospitality sector new opportunities to help guests better navigate the real world and venue services.

Read More

Using Data to Power the Shift from Restaurant to Home

Consumers are increasingly opting to dine in rather than out, ordering food from their favorite restaurants via smartphone apps for pick-up or delivery. The growing enthusiasm for delivery services like GrubHub, Uber Eats, and DoorDash is transforming every aspect of restaurant operations from logistics to physical facilities.

Read More

Why Brands Use Contractors for Software Deployment Operations

The journey to offering new software services and products can be a challenging one for businesses. Without careful planning and attention, deploying new technology can become an expensive and risky proposition.

Read More

Are You Targeting the Right Travel Customers?

The consumer shift to online services and mobile applications for booking travel opportunities gives companies in the tourism sector the opportunity to better target potential customers.

Read More

Building the Right Team for the Right Solutions

Team building is the foundation of success for businesses — from the C-suite all the way down to individual projects. Teams should be built as specifically as possible around projects for the right combination of skillsets and experience.

Read More

How Can CX Reduce Travel Stress?

Travel is an inherently stressful experience. Depending on other people to get you to your destination on time is guaranteed to stress out even the most experienced traveler.
Fortunately, technology and data analysis offer solutions to create the best possible trip and minimize customer frustrations.

Read More

Applying Design Thinking in B2B Marketing

Design thinking is an invaluable tool for improving the customer experience in the B2B sector. When you put the customer’s needs first in your marketing efforts, you are more likely to convert leads into sales.

Read More

Top 4 Methods to Give the Gift of Customer Experience this Holiday Season

The holiday season can be hectic for consumers, from hunting for the best deals to deciding on brand purchases. However, companies can provide a seamless guest experience to eliminate holiday stress and retain the hearts of customers for years to come!

Read More

How to Manage Consumer Stress Through CX

The customer journey can be a stressful one, whatever the industry. Shopping is known for its frustrations — dealing with crowded stores, insufficient staffing, and confusing layouts. Travel can be challenging, as well, with unscheduled delays and a lack of real-time information about conditions.

Read More

The Secret Sauce: Using Data to Improve Restaurant Service

For consumers at restaurants, a quality customer experience is about more than just food arriving on time or servers who remember to refill their drinks. It’s also about enjoying the dining experience and not walking away with a foodborne illness or an allergic reaction.

Read More

How Customer Experience Depends on Design Thinking

The quality of the customer experience makes the difference between success and failure in the modern marketplace. As companies wrestle with the issue of how to improve the customer journey, design thinking is proving to be an invaluable tool in creating systems to better serve customers.

Read More

The Top 3 Reasons Why the Customer Experience Ecosystem Matters

Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” These words ring true because you can’t serve your customers without knowing what they really want.

Read More

Customer Experience Vs. Customer Service

The best customer service is no customer service at all. To thrive in the modern marketplace, companies must move beyond the traditional, reactive model of customer service to focus on improving the entire customer experience.

Read More