A Guiding Hand: The Virtual Concierge Effect in Tourism

Personal touch matters in the tourism industry, whether at the biggest resort or the smallest boutique hotel. In the online age, though, the personal touch means embracing data science and machine learning to provide travelers with customized service. What is a Virtual Concierge? Writing in Retail Dive, Rakin Azfar reported that research shows a growing…

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Data: It’s What’s for Dinner

Hyper-personalizing Food Offerings in the Hospitality Industry As far as the hospitality industry is concerned, there are no picky eaters. Instead, they entertain guests with a wide spectrum of tastes and dietary requirements to accommodate. There are vegans. Vegetarians. Flexitarians. People with religious and ethically based dietary requirements. Some suffer from gluten intolerance, allergies, and…

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Why Communication Timing Matters in Marketing

Companies spend hundreds and thousands of dollars to gather increasingly personalized data about customers, so it’s natural to want to maximize its use in marketing. Return on investment dictates if you’re paying for data, it should be put to work. Although, there is a danger in sending out too many marketing messages, whether personalized or not.…

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Are You Targeting the Right Customers?

Using Data Science to Guide Marketing Decisions In a world of increasingly fragmented consumer attention and competing communication channels, marketing can seem disappointingly hit or miss for businesses. Without sufficient data about prospective customers, it can be hard to figure where to aim marketing efforts. Lack of Information Business News Daily reports that marketers at…

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What’s Next in the Future of Travel

The future of the travel industry is digital. To stay competitive, companies will have to embrace digital technologies that allow them unprecedented levels of personalized service to customers. Hyper-personalization The future of travel means hyper-personalization. It’s no longer sufficient to understand potential customers as demographic categories. To stay relevant, travel companies must utilize digital technologies…

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Significant Data-Driven Inventions in Technology [Infographic]

As time presses forward, technology continues to adapt in the hands and minds of influential trailblazers. From punch cards to rockets in space, data-driven innovations have made a lasting impact on the world. Here are three significant examples we discovered that show how far we have come over the past few centuries.  It is the…

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Leading from the Front: Hospitality Industry Leaders Outthink Their Competition

Succeeding in the hospitality industry requires outrunning the competition. The most successful leaders are leaving the competition behind as they embrace digital technology and data analysis to transform their companies. In January 2017, Arnold W. Donald, president and CEO of Carnival Corporation, the largest cruise vacation company in the world, delivered the opening keynote at…

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2017: A Year In Review [Infographic]

LMS has experienced a great chapter in 2017! We have come a long way within twelve short months and are expanding in monumental lengths. It’s great having the space to breathe in our new office as celebrate greater service offerings, growing partnerships, and the addition of more experience-driven team members in the new year. What’s…

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Understanding Guest Habits for a Greater Hospitality Experience

Hospitality Guest Experience

Contenders in the hospitality industry are facing a challenge. With an increase of choices available to guests — whether through no-brand short-term lodgings like Airbnb or because digital marketing gives smaller, boutique establishments more reach — hospitality companies struggle to distinguish themselves from other brands. The Guest Experience In today’s hospitality marketplace, competitive advantages are…

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Top 5 Strategies for a Happy Harvest [Infographic]

Just because we sit back and relax for the holidays doesn’t mean that campaigns and team efforts should struggle. Strategic vision is important for making cutting-edge progress and optimizing your offerings so you can promote innovation. These are 5 strategies that help your business offerings grow stronger, reap the right types of engagement, and cultivate…

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