Feature Story

Use Machine Learning to Cut Down on CX Development Distractions

As businesses in the Experience Economy wrestle with Big Data, the use of artificial intelligence (AI) guided by human insight becomes ever more important when dealing with data anomalies.

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The Top 3 Reasons Why the Customer Experience Ecosystem Matters

Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” These words ring true because you can’t serve your customers without knowing what they really want.

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Solving the Right Customer Problems with Design Thinking

Design thinking is an approach to problem-solving that focuses on the needs of customers and business within the constraints of rapidly changing technology. It’s a way to validate that what is being built is solving the right problem in a technically feasible way.

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Improving Patient Experience Through Smart Apps

Powerful smartphone apps allow health organizations to better help their patients manage their treatment and prescription options.

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Customer Experience Vs. Customer Service

The best customer service is no customer service at all. To thrive in the modern marketplace, companies must move beyond the traditional, reactive model of customer service to focus on improving the entire customer experience.

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