Feature Story

Stay Ahead of Changing Food and Beverage Tastes

Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.

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First-Party and Third-Party Data: Secrets to Food and Beverage Industry Success

Low-quality ingredients can ruin even the best recipe. In the food and beverage industry, this also applies to the marketing data collected about customers.

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